Restaurant identity

JING

Role: Graphic Designer
Client: JING, a new restaurant concept
Focus: Logo, emblem, menus, flyers & posters
Medium: Print & signage

The goal

Create a consistent, appealing identity for this new restaurant concept, across every physical and digital touchpoint, from the logo to printed materials.

What I did

Logo: Designed the main logotype and a secondary round emblem, made in wood for the restaurant.
Menus: Designed the layouts and organized the content.
Flyers and posters: Created promotions for seasonal and everyday offers, and set the brand’s color palette (red, beige, green).

Logotype, round emblem and its wooden version for the restaurant

Three dumpling posters: a red one with chopsticks, a beige one and another red one — Dumpling posters in the brand colors

Two green flyers, one for mooncakes and one for phone orders, next to two menus — Flyers and menus