Nice to meet you!

Cathy Trinh

Designing Digital Delight.

Cathy taking a mirror photo, her camera in front of her face
Me, behind the camera

I’m a product designer based in Paris. I craft digital experiences that are thoughtful, accessible and beautifully structured, to improve customer journeys and user engagement.

Now at Wold, in Sephora’s Discover team

Open to new challenges, whether they last a few weeks or a few years

  • BonjourFrench, native
  • HelloEnglish, intermediate
  • Xin chàoVietnamese, intermediate

Where I’ve worked

From digital marketing to product design, by way of luxury and beauty.

  1. Now

    Sephora

    Product Designer, via Wold

    First in the Design System team, now in the Discover team: I design and roll out new features on web and app, with design QA and accessibility in mind.

  2. LVMH Beauty Tech

    Product Designer

    Led UX research and UX/UI design for a white-label platform shared by the Maisons, and promoted Green UX and accessibility.

  3. Louis Vuitton

    Change Management & UX

    Improved internal digital tools through user research, ran worldwide internal communication and a cybersecurity escape game, and designed a mobile app UI.

  4. Kodama

    Digital Marketing Assistant

    Designed stickers, a tea box and social posts, ran paid media campaigns, and redesigned the e-commerce site based on user research.

What I do

UX

  • User research
  • UX audits
  • User testing
  • Design Thinking
  • Design Sprint
  • Atomic Research
  • Green UX
  • Agile

UI

  • Design systems
  • Interaction design
  • Atomic Design
  • Accessibility
  • Mobile-first design

My tools of choice?

Figma, Figma, Figma…and sometimes Adobe Photoshop.

I also use

  • Illustrator
  • After Effects
  • Premiere Pro
  • Canva
  • HTML/CSS
  • Jira
  • Confluence
  • Contentsquare
  • Google Analytics

Education

  • Master’s in UX DesignESD Paris
  • Bachelor’s, Digital Project ManagerESD Paris

My essentials

Off screen, I’m into photography, pilates and crochet. Open my bag to see what I carry every day.

  • MacBook for design
  • Pilates socks
  • Matcha latte
  • Water bottle to stay hydrated
  • Camera to capture memories