LVMH Beauty Tech
White-Label Mockups
The goal
Make the core features of an existing white-label e-commerce platform modular, so every luxury Maison can deploy and customize them while keeping its own visual identity.
What I did
- Checkout relaunchRedesigned the checkout funnel to make buying simpler and improve conversion, with modular mockups for every brand.
- Returns and refundsDesigned the complete return and refund journey, from research to UI, flexible enough for each Maison’s policies and branding.
- Relay point pickupDesigned relay point selection at checkout end to end, from prototype to final mockups, adaptable to every Maison.
Beyond the mockups
- User research
- Planned and ran user research, and supported the Maisons as they rolled out new features.
- UX culture
- Promoted Green UX and accessibility through presentations and a newsletter.
- Internal design
- Created newsletters, logos and other visuals to strengthen the internal visual identity.
- Design review
- Reviewed each feature once built, to check it matched the design.