LVMH Beauty Tech

White-Label Mockups

Role
Product Designer
Client
LVMH Beauty Tech, Perfumes & Cosmetics IT
Focus
UX research, checkout, returns, relay points
Platform
White-label e-commerce, responsive

The goal

Make the core features of an existing white-label e-commerce platform modular, so every luxury Maison can deploy and customize them while keeping its own visual identity.

What I did

  1. Checkout relaunchRedesigned the checkout funnel to make buying simpler and improve conversion, with modular mockups for every brand.
  2. Returns and refundsDesigned the complete return and refund journey, from research to UI, flexible enough for each Maison’s policies and branding.
  3. Relay point pickupDesigned relay point selection at checkout end to end, from prototype to final mockups, adaptable to every Maison.

Beyond the mockups

User research
Planned and ran user research, and supported the Maisons as they rolled out new features.
UX culture
Promoted Green UX and accessibility through presentations and a newsletter.
Internal design
Created newsletters, logos and other visuals to strengthen the internal visual identity.
Design review
Reviewed each feature once built, to check it matched the design.