Virtual Try-On

Start rolling out Virtual Try-On (VTO) with a quick win in Turkey, to validate the feature and its adoption before other markets.

In early tests, customers who used VTO had a higher Add-to-Basket rate. The first step is to make the VTO entry point easier to see and understand, so more customers try it.

Redesigned the VTO entry point on the product page. A new icon, short text and a clear button replace the old floating block, its long text and outdated image.

I’m now designing the target version.