Sephora
Early Access & Exclusive Launches
The goal
Showcase exclusive launches with dedicated flows and screens: new brand arrivals, product previews and Gold-tier exclusives such as Advent Calendars.
What I did
- Unmoderated user tests
- Ran early discovery and usability tests to see how customers react to exclusive content, and how interested they are.
- Product pages
- Redesigned the product pages so early access features fit naturally on web and app.
- One consistent flow
- Aligned App Previews, Upcoming Releases and Gold Exclusives, so the message stays the same at every touchpoint.